Trendy Privacy Policy

This Customer Privacy Policy of Trendy Entertainment, Inc. (“Trendy”) covers the collection, use, and disclosure of personal information that may be collected by Trendy anytime you interact with Trendy, such as when you visit our web site, when you purchase Trendy’s products or use Trendy’s online game forums. Please take a moment to carefully read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at Trendy, and we go to great lengths to protect it.

1. Reasons Trendy Collects Personal Information

  1. We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers, and events that you might like to hear about.

    If you do not want Trendy to keep you up to date with our news and the latest information on products and services via information you’ve provided in registration for our forum, click and update your personal contact information and preferences.

2. Information Trendy Collects and How the Information May be Used

  1. There are a number of situations in which your personal information may help us give you better products. For example, tracking crash logs to identify and fix a game bug, or to determine where our game is being used geographically to better serve those markets.

  2. When you interact with Trendy, we may collect personal information relevant to the situation, such as: your name, email address, and contact preferences; information about Trendy products you own, such as their serial numbers and date of purchase; and information relating to a support issue. We do not currently collect any credit card information.

  3. We may collect information for market research purposes — such as your occupation and where you use your Trendy products—to gain a better understanding of our customers and thus provide more valuable service.

  4. We collect information regarding customer activities on our web sites. This helps us to determine how best to provide useful information to customers and to understand which parts of our web sites, products, and Internet services are of most interest to them.

  5. We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve our products.

  6. This information may be shared with third parties or in special circumstances as described elsewhere in this policy.

3. Your Online Trendy ID and Related Information

  1. Our web site allows you to create a Dungeon Defenders Forum ID based on your personal information. In order to create your Dungeon Defenders Forum ID you will need to create a personal profile by providing your email address. The system saves the information in your personal profile and creates a unique personal Dungeon Defenders Forum ID, as chosen by you, which you can use when performing various activities relating to our web site and the products and services you purchase from Trendy.

4. Publicly Displayed Information is Public

  1. If you use our bulletin board or forum on our web site you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. Trendy is not responsible for the personally identifiable information you choose to submit in these forums. If you choose to make information, which was previously nonpublic, available by enabling certain user features, Trendy will collect that information from your interaction and the information will become publicly available.

5. When Trendy Discloses Your Information

  1. Trendy takes your privacy very seriously. Trendy does not sell or rent your contact information to other marketers.

  2. To help us provide superior service, your personal information may be shared with legal entities within our company network who will take steps to safeguard it in accordance with our privacy policy.

  3. There are also times when it may be advantageous for Trendy to make certain personal information about you available to companies that Trendy has a strategic relationship with or that perform work for Trendy to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. In such situation these companies are prohibited from using your personal information for any unauthorized purposes and are also obligated to protect your information in accordance with Trendy’s policies, except if we inform you otherwise at the time of collection. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, provide us feedback to improve our products and services, or access certain services, offers, and content on our web site.

  4. Trendy may take the personal information we receive from individuals responding to our customer surveys and combine (or aggregate) it with the responses of other customers we may have, to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). Trendy then uses the aggregated information to improve the quality of its services to you, and to develop new services and products. This aggregated non-personally identifying information may be shared with third parties.

  5. We also reserve the right to disclose your personal information for any reason if, in our sole discretion, we believe that it is reasonable to do so, including credit agencies, collection agencies, merchant database agencies, law enforcement, litigation or to satisfy laws, such as the Electronic Communications Privacy Act, the Child Online Privacy Act, regulations, or governmental or legal requests for such information. We may also disclose personal information that is necessary to identify, contact, or bring legal action against someone who may be violating our contracts, policies and procedures. Finally we may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

6. How Trendy Protects Your Personal Information

  1. Trendy takes precautions—including administrative, technical, and physical measures—to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.

  2. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining your personal information.

7. Integrity of Your Personal Information

  1. Trendy has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. You always have the right to access and correct the personal information you have provided and can help us ensure that your contact information and preferences are accurate, complete, and up to date by checking at .

8. Privacy of Children

  1. Protecting children’s privacy is especially important to us. Trendy recognizes that parents, guardians, or other adults often purchase our products for family use, including use by minors. We do not knowingly collect personal information from children under 13 for marketing purposes, but because some information is collected electronically, it can appear to be the personal information of Trendy purchaser of the product, and will be treated as such by this privacy policy. If a child under 13 submits personal information to Trendy and we learn that that personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. It is our policy to comply with the Children’s Online Privacy Protection Act of 1998 and all other applicable laws. Therefore we restrict our web site to persons 18 years or older.


9. Cookies and Other Technologies

  1. Trendy does not currently use cookies. However, as is standard practice on many corporate web sites, our web site may use “cookies” and other technologies to help us understand which parts of our web sites are the most popular, where our visitors are going, and how much time they spend there. We may use cookies and other technologies to study traffic patterns on our web site, to make it even more rewarding as well as to study the effectiveness of our customer communications.

  2. As is true of most web sites, we gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. Trendy will not use the information collected to market directly to that person.

10. Commitment to Your Privacy

  1. As we said, Trendy takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to our employees and strictly enforce privacy safeguards within Trendy. In addition, Trendy supports industry initiatives, such as TRUSTe, to preserve privacy rights on the Internet and in all aspects of electronic commerce.

11. International Users

  1. Trendy abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union.

12. Links to Sites of Other Companies

  1. In the future, our web site may have links to the sites of other companies. We are not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

13. Effective Date; Updates to Privacy Policy

  1. The terms and conditions in this policy statement came into effect on October 29th, 2013. Trendy reserves the right to revise, amend, or modify this policy at any time and in any manner. When we change the policy in a material way a notice will be posted on our web site along with the updated privacy policy. Your use of our web site and any other services provided by Trendy after such changes are implemented constitutes your acknowledgement and acceptance of these changes. Please consult this privacy statement prior to every use for any changes.

14. Notice of Compliance to California Residents

  1. California law requires that we provide you with a summary of your privacy rights under the California Online Privacy Protection Act (“California Act”) and the California Business and Professions Code. As required by the California Act, this privacy policy identifies the categories of personally identifiable information that we collect through our web site about individual consumers who use or visit our web site and the categories of third-party persons or entities with whom such personally identifiable information may be shared.

  2. Depending on the visitor’s activity at our web site, certain “personally identifiable information” (as that term is defined in the California Act) may be collected, in addition to information set forth in other sections of this document. For purposes of the California Act, the term “personally identifiable information” means individually identifiable information about an individual consumer collected online by us from an individual and maintained by us in an accessible form, and may include any of the following:

  3. (1) A first and last name;

  4. (2) A home or other physical address, including street name and name of a city or town;

  5. (3) An email address;

  6. (4) A telephone number;

  7. (5) A social security number;

  8. (6) IP numbers

  9. (7) Any other identifier that permits the physical or online contacting of a specific individual;

  10. (8) Information concerning a user that the web site collects online from the user, and maintains in personally identifiable form, in combination with an identifier described within this privacy policy.

  11. See Section 8 above entitled “Integrity of Your Personal Information” for a description of the process maintained by Trendy for an individual consumer who uses or visits our web site to review and request changes to any of his or her personally identifiable information that is collected through our web site. See Section 15 above entitled “Effective Date; Updates to Privacy Policy” for a description of the process by which Trendy notifies consumers who use or visit our web site of material changes to Trendy’s privacy policy. The effective date of this privacy policy is also included in Section 15 above.

15. California Shine the Light Law (SB 27) Compliance Statement

  1. Under California S.B. 27 (“Shine the Light” Law), California residents have the right under certain circumstances to receive, once a year, information about third parties with whom we have shared information about you or your family for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an email to [email address] and please include the phrase “California Privacy Request” in the subject line, the domain name of the web site you are inquiring about, along with your name, address and email address. We will respond to you within thirty days of receiving such a request.